How We Optimize Your Site
Search engine optimization starts with an analysis of your site including:
- Website content - Is your site's content well written and well organized? Does it clearly communicate your purpose, products, and services? Does it include important keyphrases that will help your audience find you?
- Website structure - We examine your site from a usability perspective to make sure it's user-friendly. We look at the architecture, hierarchy of information, ease of navigation and accessibility. We look for clean code and assess all functionality to target any potential problem areas.
After we've thoroughly analyzed your site and taken a look at your competition, we'll provide you with our findings and recommendations. Upon your approval, we'll make all of the recommended on-site changes and additions. But we don't stop there...
Once we've fine-tuned your website to attract your desired audience and improve your organic search result ranking, we move into the SMO (Social Media Optimization) and link building phase of the project. This phase is critical and often neglected. Much of a website's search engine ranking is determined by the number of high quality, relevant links to that site. A link serves as an "endorsement." We help you find those sites and set up inbound links.
The SMO process involves setting up profiles on popular networking sites like Facebook, Twitter and LinkedIn, and adding your site to social bookmarking sites. We'll also help you promote the site through blogging and online publication of articles and reviews. It's a customized approach for every website. Contact us for more information.
Request a Website Analysis
Request a site analysis today to discover how your website can become a more important and more effective communications and marketing tool for your business or non-profit.
Learn more about Twitter at Twitter 101: A Special Guide for Businesses