What is SEO?
Ten years ago, optimizing a site meant little more than adding a meta keywords tag and submitting the site to a list of search engines. Even worse, many sites were developed with no attention to search engine optimization or marketing at all. Today, it's a very different enterprise.
Search Engine Optimization is just one aspect of successful internet marketing. It includes:
- writing relevant, organized content that includes keywords and keyphrases
- developing a user-friendly site with clean code and a logical, intuitive hierarchy
- including well-written title and description tags
- writing relevant link text (never use "click here")
These are just a few of the on-site SEO tasks that will improve your site's placement in search engine results pages.
The Bigger Picture
After the on-site optimization tasks are complete, the internet marketing needs to continue. These strategies are an important part of that concerted effort:
- SMO - Social Media Optimization. Creating profiles on sites like Facebook, LinkedIn and Twitter. Every business is unique – we taylor an approach that matches your goals.
- PPC Campaigns - Utilizing a service like Google AdWords to increase traffic and, through careful keyword strategies, attract your target audience to your website.
- Email Marketing - This can be a powerful marketing tool to communicate your message and grow your business. Through viral marketing strategies like an "email to a friend" button, you can grow your contact database and attract new business as well as increase return sales and business.
- Link-Building Strategies - increasing high-quality inbound links to your site will increase your PageRank, resulting in more website traffic.
- Press Releases and Articles - Spreading the word through press releases and online articles (which link to your website) is a great way to attract business and, when strategically placed, increase your PageRank.
- Blogging - Creating a blog that relates and links to your website is a creative way to offer fresh, interesting content to your audience and interact with them, reminding them that your business is still out there and has something valuable to offer.
All of these strategies combined create a powerful internet marketing package that will lead to the success and growth of your business.
Contact us to learn more about SEO, SMO, and creating an effective internet marketing strategy for your business or nonprofit.
Did You Know?
Reputable inbound links to your website enhance your search engine ranking. Too many links from your site to other websites can actually hinder your seo efforts.
Learn how to run a successful PPC
(Pay Per Click) Campaign
The Truth About
Pay-Per-Click Search Advertising
by Kevin Lee